The Brand Pride\u2122 of Wy\u017csza Szko\u0142a Biznesu – National Louis University in Nowy S\u0105cz was conducted according to the TARKA EXECUTIVE’s methodology. Its results were extensively described in the biography of Krzysztof Paw\u0142owski, a former senator of the Republic of Poland, the creator of WSB-NLU in Nowy S\u0105cz. In his book, he cites groundbreaking insights into the sources of the University’s staggering market success in the 1990s. They came from a research interview conducted by Krzysztof Tarka, Managing Partner of TARKA EXECUTIVE.<\/p>\n
The Brand Pride\u2122 interview is based on the original Brand Vortex\u2122 management model. This model plays a key role in our recommendations regarding strategies and tactics for long-term growth and expansion of brands (owned by our clients). The model and the interview also allow for co-decision and building arrangements among Shareholders and Managers. It is about the directions of development of the brand\/brands, business, organization and employee teams. They are particularly useful in case of abrupt challenges or market opportunities, sudden changes in the operating context, or mergers or acquisitions of diverse businesses.<\/p>\n