BRAND PRIDE™. Autobiography of the Creator of WSB-NLU

The Brand Pride™ of Wyższa Szkoła Biznesu – National Louis University in Nowy Sącz was conducted according to the TARKA EXECUTIVE’s methodology. Its results were extensively described in the biography of Krzysztof Pawłowski, a former senator of the Republic of Poland, the creator of WSB-NLU in Nowy Sącz. In his book, he cites groundbreaking insights into the sources of the University’s staggering market success in the 1990s. They came from a research interview conducted by Krzysztof Tarka, Managing Partner of TARKA EXECUTIVE.

The Brand Pride™ interview is based on the original Brand Vortex™ management model. This model plays a key role in our recommendations regarding strategies and tactics for long-term growth and expansion of brands (owned by our clients). The model and the interview also allow for co-decision and building arrangements among Shareholders and Managers. It is about the directions of development of the brand/brands, business, organization and employee teams. They are particularly useful in case of abrupt challenges or market opportunities, sudden changes in the operating context, or mergers or acquisitions of diverse businesses.

We sincerely invite you to read the Biography described above. It can be found at: Pawłowski. Biografia

The Brand Vortex™ model was created based on the Brand Pride™ Interviews conducted by TARKA EXECUTIVE. They examine the Success Patterns of the founders and CEOs of the strongest brands created in Poland. We are honored that Krzysztof Pawłowski joined the group of our interlocutors.

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